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Living.com Raises Stakes, Narrows Field
DALLAS–Online home furnishings retailer Living.com, based in Austin, Texas, has chosen three agencies to make final presentations in the bid to launch its e-commerce business in July. Additionally, a client representative said the size of the account has increased from a $5 million print-only campaign to a $20 million multimedia effort. Agencies still in contention are: Leo Burnett, Chicago; McCann-Erickson Southwest, Houston; and The Richards Group, Dallas.
Fogarty PR Gains Discount Mega Mall
DALLAS–Fogarty Klein & Partners Public Relations in Houston won the public relations account of Katy Mills, a giant off-price retail and entertainment center operated by The Mills Corp.
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