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Hill, Holliday Passes on SoundWorks, Misses 2 BOSTON - Hill, Holliday, Connors, Cosmopulos here will not pursue an estimated $7-10 million assignment from Cambridge SoundWorks in Newton, Mass., an agency representative said. Still pursuing the assignment, which consists of launching the client's revamped e-commerce site, are Arnold Communications, roster shop Ingalls, both Boston, and Mullen, Wenham, Mass. Separately, Hill, Holliday finished out of the money in reviews conducted by Progressive Insurance, Cleveland, and the California State Automobile Association. Progressive assigned its estimated $30 million ad account to Doner, Southfield, Mich., while the auto club awarded its $11 million integrated marketing account to Highway One, San Francisco. Priceline Selects President BOSTON - Priceline.com, Stamford, Conn., late last week named Daniel Schulman president. Schulman, who had headed up long-distance marketing at AT&T, is scheduled to arrive the first week in July. Presentations being made by four shops (see page 13) competing for Priceline's $15 million ad account are expected to proceed as planned, a company representative said. Fleet Unit Taps W&K for Online Campaign BOSTON - Wieden & Kennedy in New York has been assigned additional ad chores by SureTrade, the online broker in Lincoln, R.I., owned by Boston-based Fleet Financial Group, after an informal review. Billings on the account were estimated at $15 million. New work is expected to bow in September for the Internet securities trading system developed with Reuters. Ocean Spray CEO to Step Down BOSTON - Ocean Spray Cranberries has announced that chairman and CEO Thomas Bulloch will retire next year. A search for his successor is ongoing. Arnold Communications, Boston, is agency of record for Ocean Spray. Bozell Kamstra Falls in ADT Review DETROIT - Doner, Southfield, Mich., has been awarded the $30 million ADT security account. The business was handled by Rapp Collins Worldwide, New York, which did not defend, sources said. Doner beat out at least two other shops, including Bozell Kamstra, Peabody, Mass., formerly McDougall Associates, which handles advertising for ADT parent Tyco International. Onward and Upward BOSTON - Bob Guenther, former vice president of corporate communications at Polaroid Corp., has joined Nicolazzo & Associates in Boston as senior vice president . . . Toth Brand Imaging in Concord, Mass., has named Vincent LoPreto associate creative director. He was at Arnell Group Brand Consulting in New York . . . Ken Lewis has been named vice president and associate creative director at Hill, Holliday, Connors, Cosmopulos in Boston. The copywriter, most recently a freelancer, had worked at Hampel/Stefanides and DDB Needham, both New York, and defunct Boston shop Houston Herstek Favat.

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