GSD&M Nets BofA Broadcast Media Buying
DALLAS--GSD&M, Austin, Texas, emerged the winner in Bank of America's $30-40 million broadcast media buying review last week. The victory came after GSD&M and co-finalist ICG of Los Angeles were asked to make an unexpected additional presentation on Monday. The two shops delivered 30-minute pitches to Eugene Lockhart, president of BofA's global retail bank, and other select executives. Lockhart, the former president and chief executive of MasterCard International, earned GSD&M a late invitation to the review. Lockhart was instrumental in MasterCard's selection of GSD&M for its media account in 1995 and is said to have taken an increasingly active role in the late stages of BofA's broadcast buying review. Deutsch, New York, handles BofA's creative work, media planning and print buying.
Temerlin's Scanlan Departs for Anderson
ATLANTA--Neil Scanlan, former creative director in charge of the Terminix and American Airlines leisure market accounts at Temerlin McClain in Irving, Texas, has been hired by Anderson Communications Group in Hilton Head Island, S.C., as executive vice president and creative director. Scanlan, 51, said he made the move for lifestyle reasons, as well as the opportunity to "once again be involved in building a great company." Scanlan's move follows the abrupt departure in April of David Henke, Temerlin's executive director of creative services.
Shell Chemical Launches Agency Review
DALLAS--Shell Chemical Co., Houston, launched a review of its $5-7 million business-to-business advertising account last week. Incumbent Black Rogers Sullivan Goodnight, Houston, will defend. Ogilvy & Mather, Houston, handles advertising for Shell Oil Co. and is expected to be invited to pitch. Ogilvy executives could not be reached at press time. Ann Iverson, a Houston-based marketing consultant and former senior vice president and group management supervisor at O&M, Houston, is assisting with the agency search. She declined to name contenders last week, but said the company was looking at agencies in Houston and elsewhere.
Maxfli Lands at Richards and Atlanta Offshoot
ATLANTA--Maxfli Golf, Greenville, S.C., placed its account with Richards/Shutze, Atlanta and Dallas, last week. It is the first time the client has had an agency-of-record relationship since it split with BBDO South in Atlanta late last year, saying then it did not need a full-service shop. Maxfli spent $2.1 million on its advertising in 1996, according to Competitive Media Reporting. Richards/Shutze had been doing creative projects for Maxfli since last fall. Under terms of the account acquisition, creative work will be done in Atlanta and Dallas, while the media portion of the business will be handled solely from Dallas, through Shutze's affiliation with The Richards Group there.