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Holland Mark Names Creative Hierarchy
BOSTON–A trio of creative directors, including new recruit Jim Hagar, will report to chief creative officer Bob Minihan once the proposed buyout of Ingalls in Boston by crosstown rival Holland Mark Martin Edmunds is complete, agency executives said last week. Hagar, who previously served as creative director of Rydell Advertising & Design in Jackson, Wyo., will oversee Holland Mark clients while Ingalls co-creative directors Rob Rich and Steve Bautista will continue to run their current clients.

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