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Kragie/Newell Wins Tabasco Promotions
CHICAGO-McIlhenny Co., Avery Island, La., selected Kragie/Newell, Des Moines, Iowa, to handle a yearlong promotional partnership tying Tabasco pepper sauce and the NASCAR race circuit. The program begins with a Tabasco/NASCAR cookbook promotion in January. Kragie/Newell’s Atlanta office will oversee the program.

Frankel Picks Up Cadillac Assignment
DETROIT-Frankel & Co. in Chicago has been given a direct mail assignment by General Motors’ Cadillac Motors Corp. division in Warren, Mich. The automaker confirmed the assignment but declined to provide details on the models involved.




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