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Future of Mass. Lottery Account Unknown
BOSTON-The Massachusetts Lottery Commission’s ad contracts with Boston shops Arnold Communications and Hill, Holliday, Connors, Cosmopulos have not been renewed or extended following their June 30 expiration, according to executives at both agencies. Lottery officials did not return calls seeking comment on the future of the account. The budget has been gutted by the legislature over the past six years from nearly $12 million to $400,000. Lottery representative Mike Coffey said he did not know whether a new contract would be put out to bid.
Encompass Sets Direction for Nantucket Nectars
BOSTON-Encompass Communications in Boston has created brand identity, package design, point-of-sale and collateral materials for Super Nectars, a new product from juice maker Nantucket Nectars.
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