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Intel Taps McCann for Various Projects
SAN FRANCISCO–McCann-Erickson here has been selected by Intel Corp. in Santa Clara, Calif., to create a corporate video and handle various consumer advertising and marketing projects, sources said. Billings are estimated at $15-20 million. McCann executives declined comment. Intel manager of corporate affairs Tracy Koon said the status of Euro RSCG Dahlin Smith White, Intel’s global agency, has not changed. Euro RSCG Dahlin, based in Salt Lake City, recently opened a San Francisco office to manage Intel’s estimated $100 million global account.