Daewoo: One Regional Review to Go
NEW YORK-Charron, Schwartz & Partners in New York has emerged as the fourth finalist in the review for Daewoo Motor America's estimated $10 million Northeastern creative and media planning and buying account. The other three contenders are: Kirshenbaum Bond & Partners, Korey Kay & Partners and Mezzina/Brown, all located here. A final decision is expected this month. Last week, The Leap Partnership, Chicago, won the estimated $12 million central region assignment, and Tausche Martin Lonsdorf, Atlanta, was named the winner of the Korean automaker's $10 million-plus Southeast ad account. Ground Zero, Santa Monica, Calif., won the $10 million Western regional advertising account in June. Daewoo Motor Co.'s American operations are headquartered in Compton, Calif.
Bates, Publicis/Bloom Progress in CVS Contest
NEW YORK-The New York offices of Bates USA and Publicis/Bloom have moved ahead in the review for the creative portion of CVS' $8-10 million advertising account, sources said. The Woonsocket, R.I.-based client would not comment on contenders. It is believed that Grey Advertising and Wells Rich Greene BDDP have been eliminated. The status of Young & Rubicam could not be determined at press time. The incumbent is Ingalls Advertising, Boston.
Grey Is Third Contender for Motorola
NEW YORK-Grey Advertising in New York is the previously undisclosed finalist for Motorola's consolidated $40 million advertising account, according to sources. The agency declined comment; Motorola officials could not be reached at press time. J. Walter Thompson and Leo Burnett, both in Chicago, are the other contenders.
Aamco Review Goes to Final Round
NEW YORK-Bates Worldwide, Publicis/Bloom and DeVito/Verdi, all in New York, and MARC, Pittsburgh, have advanced in the review for Aamco Transmissions' $20 million advertising account, sources said.
Frankfurt Leaves Balkind for Shevack
NEW YORK-Steve Frankfurt, chairman of Frankfurt Balkind, here, tendered his resignation two weeks ago to join Partners & Shevack, sources said. Frankfurt's departure was confirmed by Aubrey Balkind, chief executive and now chairman of the marketing company, who said other senior executives had been hired to assume Frankfurt's new business role.
Bates Executive Resigns
NEW YORK-Sarah Hatch, the executive vice president of strategic planning at Bates USA, has resigned to pursue other opportunities, confirmed an agency representative. The agency plans to combine the research and planning departments. The new unit, to be called The Consumer Link, will be head up by Marylin Silverman.