Kraft Assigns Web Work to Modem Media
BOSTON--Kraft Foods has assigned a media banner buying project to Modem Media in Westport, Conn. The agency will create Web banners that direct consumers to the Kraft Kitchen site created and maintained by Bronner Slosberg Humphrey's Strategic Interactive Group, said Bronner president Steve Humphrey. The assignment does not affect SIG's continuing relationship with Kraft, he said. Modem Media beat out SIG and other contenders in a review to win the project, sources said. Humphrey would not say if SIG competed for the assignment.
Cancer Hospital Shortens List of Contenders
BOSTON--Three agencies have reached the final round in the review for the Dana-Farber/Partners CancerCare ad account. They are Cronin & Co. in Glastonbury, Conn., and Pagano Schenck & Kay and Wallwork Curry, both in Boston. Eliminated from contention were Duffy & Shanley in Providence, R.I.; Mullen in Wenham, Mass.; and Heater Advertising in Boston. Billings are estimated at $1-2 million.
Bay Networks Taps Search Consultant
BOSTON--Bay Networks in Santa Clara, Calif., has selected Effective Marketing Strategies in Marina del Rey, Calif., to oversee the review for its estimated $10-12 million ad account. Michael Marsak, EMS president, will oversee the search. Euro RSCG Dahlin Smith White in Salt Lake City, which handled the account's creative chores, has declined to participate in the review. Freeman Associates in Wellesley, Mass., will defend its standing as Bay Networks' media buying agency. Bay Networks announced a creative review last year but scuttled the process and returned the account to Dahlin Smith White.
Event Unfolds: Caribiner Buys Envision
BOSTON--Caribiner International in New York has acquired Envision, the Boston-based corporate communications and meetings production company. Envision will be merged into Caribiner's existing Boston operations and renamed Envision/Caribiner. Terms of the deal were not disclosed.
BOSTON--Doner Direct in Baltimore has won the $5-8 million ad account of the Aircraft Owners and Pilots Association in Frederick, Md. Barry Blau & Partners in Fairfield, Conn., was the incumbent . . . Ingalls Public Relations in Boston has been retained by Fitch, an international design company that specializes in product development and consulting for Fortune 500 companies . . . Citing its heavy workload from other clients, Kelley/Dexter in Boston has dropped out of the review for the Massachusetts Department of Economic Development's business development account. Irma S. Mann, Strategic Marketing withdrew from contention two weeks ago. Five shops now vie for the $500,000-2 million account.