Fox Photo Narrows Contenders List
ATLANTA--Photo processing and retail chain Fox Photo in St. Louis deleted one shop in the review for its $5-8 million account. 360 in Atlanta and The Glennon Co. of St. Louis will be asked to make another round of presentations in the next few weeks to executives of CPI Corp., which jointly owns Fox Photo with Eastman Kodak. Levenson & Hill, Dallas, confirmed it was cut from contention. Fox Photo executives did not return calls at press time.
DDB's Travis Assumes Interactive Post
DALLAS--DDB Needham Dallas group media director Dale Travis was named director of media planning for DDB Interactive last week. He will oversee strategic planning and the integration of new media for overall marketing plans. Travis joined DDB Needham in 1994, preceded by a stint as media group leader for The Richards Group, Dallas.
3 Contenders Make Final Run at Checkers
ATLANTA--Three agencies remain in the running for the creative portion of Clearwater, Fla.-based Checkers Drive-In Restaurants' $8 million advertising account. According to company officials, the three finalists are: Crispin, Porter & Bogusky, Miami; Fricks/Firestone, Atlanta; and WestWayne, Tampa, Fla. The latter also has an office in Atlanta. Six shops did not survive the cut, including Levenson & Hill, Dallas. The finalists will receive a creative assignment and make final pitches the last week of the month. A decision is expected by Aug. 1. Spec creative will not be requested, though Checkers will offer a stipend for each agency's efforts.
Richards Launches 7-Eleven Campaign
DALLAS--The Richards Group here has introduced a new TV and radio push for the Dallas-based Southland Corp.'s 7-Eleven convenience stores. Using original music from Dallas composer Tom Faulkner, along with the tag, 'Oh thank heaven for 7-Eleven,' the TV ad began a month-long run last week on Fox.
Univision Office Relocates to Dallas
DALLAS--Univision, the Spanish-language television network, is relocating its Irving, Texas, operation to downtown Dallas. Jack Hobbs, Univision's vice president and regional sales manager, said the company will be housed in new offices at 2828 Bryan St. The move should be completed by August.
Levenson Ads Tout Churchs Promo
DALLAS--Churchs Chicken will run a 'Family Reunion Sweepstakes' this fall supported by direct mail, TV and radio spots and p-o-p displays centered around its eight- and 12-piece meals. The promotion will get some $700,000 in spot market support via Churchs ongoing radio and TV ads, with sweepstakes tags tacked on, via Levenson & Hill in Dallas. Strottman International, Atlanta, assembled the promotion.
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