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Reebok Announces Survivor Endorsement Deal

BOSTON—Reebok International has finalized an endorsement contract with the winner of the CBS show Survivor. While the Canton, Mass., company claims it doesn’t know who the winner is, it has committed to a one-year endorsement deal, which could include an appearance in a future Reebok television ad. The contract commences with the show’s final episode Wednesday. Financial terms of the deal were not disclosed. During the last episode, Reebok will air the final two ads in its Survivor parody series with fictitious characters Nate and Brian, as well as ex-castaway B.B.

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