McCann Meets With United Executives
NEW YORK—United Airlines recently met with executives from McCann-Erickson Worldwide for what could be a precursor to a consolidated review, sources said. McCann, which handles ad duties for US Airways (which United is acquiring), met with United marketing executives, sources said. United, whose business is split between Fallon, Minneapolis (domestic) and Young & Rubicam in New York (international) also met recently with Omnicom Group shops BBDO Worldwide and Organic. McCann declined comment, and a client representative said he was unaware of any talks with McCann.
Arnold Communications Breaks 'Truth' Spot
WASHINGTON, D.C.—The American Legacy Foundation launches a new 30-second ad in its "Truth" campaign this week. The spot features teens signing name tags with phrases such as "potential customer" and "profit margin." A teen announcer says, "Hello, Big Tobacco, we just wanted to introduce ourselves, but we figured there's no reason to use our real names. After all, this is how you see us anyway." At the end, a teen signs a name tag with the words: "Your worst nightmare." The spot, done by Arnold Communications in Boston and Crispin Porter & Bogusky in Miami will air on Fox, WB, UPN and Comedy Central.
Y&R Dissolves Web Specialty Unit
NEW YORK—Y&R 2.1, a full-service specialty unit designed to serve dot-coms and traditional clients with a Web presence, is being folded into Young & Rubicam advertising less than a year after its birth. The unit, which was run by David Sable, did not amass enough business to remain a stand-alone, sources said. As such, it was not likely to survive Y&R's transition into a unit of WPP Group, sources added. Sable is taking a new post at Y&R direct marketing unit Impiric: president and CEO of New York. CEO Ed Vick described the move as the "best strategy for our clients and ourselves."
CIA Shopping in California
LOS ANGELES—CIA Medianetwork is quietly shopping for a media agency acquisition on the West Coast, sources said. The New York-based media agency is the latest unbundled or independent media entity to seek a foothold in California. Grey's MediaCom and Interpublic's Universal McCann also have recently planted their brand flags in the state's fertile soil, an increasingly active media agency battleground, especially in dot-com-rich San Francisco.
SAG Sets Up Fund for Striking Actors
LOS ANGELES—After leading commercial actors into a 4-month-old strike, the Screen Actors Guild has set up a $500,000 fund to help members during negotiations. The SAG Foundation has accepted donations from SAG president William Daniels and actor Martin Sheen.
JMCP Bows $30 AT&T Mil. Campaign
NEW YORK—AT&T roster shop Jordan McGrath Case & Partners Euro RSCG last week broke a $30 million TV effort to rebrand the newly purchased cable-services company MediaOne as AT&T Broadband. Spots are running on the West Coast, New England and in the Southeast.