New Tech Client Scans West Coast
LOS ANGELES—For those reluctant to give up on technology clients with potential, there's GitWit—a wireless communications and entertainment company in Seattle that is seeking an ad agency, according to sources. GitWit is set to spend $10-20 million over the next two years to promote its wireless product to teens. GitWit representatives did not return calls seeking comment, but agencies that call the company are greeted with an outgoing message explaining in detail how to respond to a request for proposals. A selection is due in March.
Ogilvy Lands Symantec's Consumer Account
LOS ANGELES—Ogilvy & Mather in Los Angeles beat out several shops in Northern California for the creative portion of Symantec's consumer account. Ogilvy faced off against Goodby, Silverstein & Partners, FCB Worldwide and Young & Rubicam, all San Francisco, during the two-month review. The account is worth an estimated $30-40 million. A mix of agencies previously handled consumer work for the Cupertino, Calif., software company. Ogilvy won the estimated $40 million business-to-business portion of the account around the same time last year. "It's a nice anniversary present," said Brad Fornaciari, Ogilvy's executive director of business strategy.
TBWA\C\D Backs Out of Goodyear Review
CHICAGO—TBWA\Chiat\Day is no longer a contender for Goodyear Tire & Rubber Co.'s $60 million North American ad account because of a conflict. "We decided not to pursue Goodyear due to our relationship with Michelin in other parts of the world," said Tom Carroll, president and CEO of the Playa del Rey, Calif., agency. Executives from the Akron, Ohio-based client are to meet this week with Fallon, Minneapolis; GSD&M, Austin, Texas; Young & Rubicam, BBDO and McCann-Erickson, all New York; and Goodby, Silverstein & Partners, San Francisco. Incumbent J. Walter Thompson, Detroit, dropped from the competition.
Ryan, Kaess Nominated for 4A's Posts
LOS ANGELES—The Advisory Council of the American Association of Advertising Agencies nominated Brendan Ryan, CEO of FCB Worldwide, and Ken Kaess, president and CEO of DDB Worldwide, to serve as chairman and vice chairman, respectively, of the 4A's board of directors for the 2001-02 year. They will be voted on at the 4A's business meeting April 18-21.
Sun Launches First Tonic 360 Ads
LOS ANGELES—Sun Microsystems this week launches the first campaign from its new agency, Tonic 360 at JWT in San Francisco. The company's "We're the dot in .com" theme is replaced by "Take it to the nth." The new effort uses the symbol (n), which in mathematics stands for nth, as in "the nth degree"—meaning unlimited or exponential. "We are the only company uniquely positioned with products to take advantage of the explosion of bandwidth and Internet availability fueling demand for services," said Tracey Stout, Sun's vp of brand marketing. Print work breaks in national newspapers and magazines. Outdoor ads are also going up. Initiative Media here handles the $100 million media business.