Rapp Collins Names Gow to New Post
DALLAS—Rapp Collins/Dallas has named Brett Gow to the newly created position of senior vice president of customer management. Gow will act as senior business strategist overseeing customer relationship management (CRM) accounts at the agency. Gow, 42, was previously the North American vice president of database marketing services at Chicago-based Impiric, formerly Wunderman Cato Johnson. Rapp Collins/Dallas is the Southwest's largest direct marketing services agency. Its clients include J.C. Penney, SBC Communications and Hyatt Hotels.
CMA Teams With GSD&M for Branding
DALLAS—GSD&M. has been tapped to conduct a brand development project for the Country Music Association. The Austin, Texas, agency had previously created a public service campaign for the Nashville, Tenn.-based trade association aimed at improving communication between parents and children. GSD&M will now develop a brand positioning plan aimed at increasing radio listenership, CD purchases, concert attendance and television viewership for the annual CMA Awards show.
TFA Launches SiteStuff Print Campaign
DALLAS—TFA/Leo Burnett has launched a print campaign for SiteStuff.com, an e-marketplace for the commercial real estate industry. Using the tagline "We supply _____", the site is positioned as a one-stop shopping center for real estate-related goods and services. The advertising, now appearing in publications including The Wall Street Journal and Commercial Property News, will run through December. Both the client and agency are located in Austin, Texas.
Pennebaker Adds 3 High-Tech Clients
DALLAS—Pennebaker.LMC has added three high-tech accounts to its roster. The combined billings of the newcomers are approximately $1 million. The Houston-based agency was selected to develop employeecommunication initiatives for Comsys, an IT staffing company; provide marketing strategy and a corporate identity program for Powerbrief, a Web-based litigation management company; and supply flash animation for Zephyr Corp., an Internet application provider.
Staffing Specialist Hires Just Partners
ATLANTA—Just Partners has won the marketing account of kforce.com, an Internet-based specialty staffing company. The Richmond, Va., agency won the business in a creative shootout against WestWayne in Tampa, Fla., and Atlanta. New York incumbent Grey Worldwide, which produced the headhunter's poorly received SuperBowl television spots, did not participate in the review. Billings are said to be in the eight-figure range. Kforce, headquartered in Tampa, services both individuals and corporate clients.
For the record
Bozell Kamstra Texas was not a participant in the review for the Children's Medical Center advertising account, which was assigned to Richards/Gravelle [Adweek, Sept. 11].