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BK Creative Presentations Kick Off This Week

NEW YORK—Creative presentations begin this week in Burger King’s $400 million review and will continue next week, sources said. The six contenders are New York shops Grey Worldwide, McCann-Erickson and Saatchi & Saatchi, Campbell Mithun in Minneapolis, Publicis & Hal Riney in San Francisco, and incumbent Lowe Lintas & Partners in New York. They will present storyboards during two-hour presentations, according to sources. The review panel will then select concepts to be produced and tested.

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