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Mattel Seeking Agency for New Toy Line
SAN FRANCISCO–Mattel Corp., El Segundo, Calif., is in the initial stages of a search for one or more agencies to handle advertising for a new line of “PC-based toys” currently under development, said sources. The client declined to comment. Mattel designers have been working on the new line with engineers from Intel Corp., Santa Clara, Calif., for most of this year. Sources said the toys will be ready for the 1999 holiday season.

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