- Burnett, 3 Others Seek Experience
NEW YORK--Leo Burnett is one of four agencies talking to Experience Inc. about its $10 million integrated advertising account, the client said. Other contenders for the Boston company are New York shops Renegade Marketing Group, The Ad Store and Grey Advertising's Beyond Interactive unit.
- CME, Tatham in Specialty Hunt
LOS ANGELES--Specialty Brands, which plans to launch a line of frozen Mexican-style food under the brand name Jose Ole, has selected three finalists: Campbell Mithun Esty, Minneapolis; Euro RSCG Tatham, Chicago; and DDB, Dallas. Billings are $3.5 million. Select Resources International, Los Angeles, is the consultant. A decision is expected later this month.
- Perich Picks Up Health Alliance Plan
DETROIT--Health Alliance Plan has awarded Perich + Partners, Ann Arbor, Mich., the creative portion of its account, previously at Young & Rubicam, Dearborn, Mich. The Media Edge, a subsidiary of Y&R, will continue to purchase the media for the HMO. Detroit-based HAP spent about $2 million on measured media advertising in 1999, according to Competitive Media Reporting.
- Bulldog Bites McCann-Erickson
DETROIT--McCann-Erickson Worldwide, Troy, Mich., has been appointed agency of record for Bulldog-Research.com, which officially launched May 1. The dot-com evaluates Wall Street analysts' performance and awards analysts based on their accuracy, consistency and performance. The agency will work on the company's positioning and initial creative. Billings weren't disclosed.
- Moudry Leaves Carmichael Lynch for SBC Post
DALLAS--Tom Moudry has been appointed vice president and senior creative director of SBC Communications, where he will manage the telecom's ongoing relationships with three agencies in the Omnicom network. Moudry joined SBC in San Antonio after less than a year as group creative head and senior partner at Carmichael Lynch in Minneapolis.
- Juntunen in SixtyFootSpider Web
CHICAGO--SixtyFootSpider, an interactive division of True North Communications, has acquired Minneapolis business-to-business interactive agency Juntunen Media Group's Communications Solutions Division. Terms were not disclosed.
- Giant Step Takes on Nexis
CHICAGO--Nexis, the news and business information service of the Lexis-Nexis Group, has contracted Giant Step here to handle its business-to-business advertising account. As part of the assignment, the interactive operating unit of B COM3 will create a more "customer friendly" Web site for the Miamisburg, Ohio, company. Billings were not disclosed.
- For the Record
Bob Dreveny was named deputy executive creative director at FCB Chicago.