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– Burnett, 3 Others Seek Experience
NEW YORK–Leo Burnett is one of four agencies talking to Experience Inc. about its $10 million integrated advertising account, the client said. Other contenders for the Boston company are New York shops Renegade Marketing Group, The Ad Store and Grey Advertising’s Beyond Interactive unit.
– CME, Tatham in Specialty Hunt
LOS ANGELES–Specialty Brands, which plans to launch a line of frozen Mexican-style food under the brand name Jose Ole, has selected three finalists: Campbell Mithun Esty, Minneapolis; Euro RSCG Tatham, Chicago; and DDB, Dallas.
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