Martin/Williams Resigns Breathe Right
CHICAGO--Martin/Williams in Minneapolis last week resigned the $10 million account for CNS Inc., marketer of Breathe Right nasal strips. CNS president Marti Morfitt said the company and M/W "had a difference in strategic philosophy on how to build CNS." Morfitt said a search for a new agency has already been narrowed to a short list, with a decision expected "in a few weeks." M/W's most recent advertising positioned the strips as a sleep aid, with the tagline, "Breathe Right. Sleep tight."
P&G Realigns Hispanic Assignments
NEW YORK--Procter & Gamble has reassigned creative responsibilities on Hispanic advertising for five brands and named agencies to create Hispanic ads for new products ThermaCare and Dryel. ThermaCare, a heat wrap, will be handled by Bromley, Aguilar & Associates, San Antonio, and Dryel, a home dry-cleaning agent, by Leo Burnett Hispanic, Chicago, a client representative said. Gain goes to Leo Burnett Hispanic from Conill Advertising here; Oil of Olay to Conill from Fova here; Bounty to JMCP Publicidad here from Bromley; Pringles to Fova from Bromley; and Pepto-Bismol to Leo Burnett Hispanic from Bromley. The changes take effect Jan. 1. Billings were not disclosed. "It's to align our Hispanic agencies and our general market agencies," a P&G representative explained.
DDB Wins $3-5 Mil. Amana Account
NEW YORK--DDB Needham here has been named to handle the $3-5 million creative and media account of Amana Appliances in Amana, Iowa. The account was last handled by Ingalls Advertising in Boston, but fell inactive when the company's Lexington, Mass.-based parent, Raytheon Co., sold Amana to privately held Goodman Holding Co. in Houston last year. In 1997, the company spent about $3 million on advertising, per Competitive Media Reporting. Other finalists were Foote, Cone & Belding, Chicago, and Christy, Macdougall, Mitchell in New York.
Kahlœa Review Down to 3 Finalists
DALLAS--Allied Domecq, Southfield, Mich., selected three shops for final presentations later this month in the review for its $12 million Kahlœa brand liqueur account. Finalists are incumbent Lois/EJL and BBDO, both Chicago, and Square One, Dallas, the client confirmed. A decision is expected in September.
Progressive Shifts Account to Arnell Group
NEW YORK--Progressive Insurance in Mayfield Village, Ohio, tapped Arnell Group Brand Consulting here to handle creative and media duties for its ad account, previously at Publicis & Hal Riney, Chicago. Progressive awarded Arnell the business without a review after splitting with the incumbent, a client representative said. Billings were estimated at $30-40 million, although Progressive spent less than $1 million last year, according to Competitive Media Reporting.