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Just For Feet Fields $25 Mil. Project
NEW YORK–Athletic footwear retailer Just For Feet of Birmingham, Ala., has put a $25 million brand image assignment in play, confirmed company chairman Harold Ruttenberg. Rogers Advertising, also in Birmingham, now handles spot work. Ruttenberg wants to break a new campaign in the first half of 1999.
First Union Bank Stages 2 Reviews
BOSTON–First Union Corp. in Charlotte, N.C., is
holding reviews for two separate pieces of business. The bank’s wholesale financial products division is looking for an agency to handle $5-10 million in business-to-business advertising, including creative development and media placement, said Rick Hooker, an official with Pile and Co.,
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