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Littlefield Launches F&M Bank Campaign
DALLAS–Littlefield Marketing & Advertising, Tulsa, Okla., is launching its first work for new hometown client F&M Bank. A newspaper, outdoor and transit campaign kicks off this week, showcasing the six-branch, locally owned bank with the tag, “You have our undivided attention.” Billings are estimated at less than $1 million annually. Littlefield vice president and account supervisor Teresa Slagle said the customer-service creative angle looks to position F&M as the “Nordstrom’s of the Tulsa banking market.”
Hallgren Takes Stuart Bacon Account Post
DALLAS–Stuart Bacon tapped former DDB Needham Dallas and The Richards Group account executive Bill Hallgren for its newly created account services director post.