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Arra Takes Creative Reins at William Cook ATLANTA--The William Cook Agency in Jacksonville, Fla., has installed 15-year agency veteran Lare Arra as executive creative director. Prior to joining Cook, Arra served as group creative director and producer at Browning Dolby Sanderson in Chicago, where he worked since 1993. Before that, he was with other Chicago shops, including Euro RSCG Tatham. FreeCaller Places Business at Ryder & Schild ATLANTA--Ryder & Schild in Miami has secured the $2 million advertising account of FreeCaller, a division of The Intelesis Group. The advertiser-sponsored, long-distance telephone service gives subscribers five minutes of free state-to-state calls, which are preceded by 30-second commercial messages. Hadeler Sullivan & Law to Acquire Tocquigny DALLAS--Hadeler Sullivan & Law here is acquiring Tocquigny Advertising & Design of Austin, Texas, to create a $70 million, two-city agency operation. The Austin shop, which is changing its name to HS&L/Tocquigny, will remain headed by president Yvonne Tocquigny. Terms were undisclosed, and the deal is expected to close in the next few weeks. This Bud's for Ornelas & Associates DALLAS--Anheuser-Busch of St. Louis formalized a project relationship with Ornelas & Associates last week, assigning the Dallas agency Hispanic creative duties for Budweiser in Texas and California markets. Billings were undisclosed, but sources have placed annual Budweiser Hispanic spending at $2 million. The work was previously at New York's Castor Advertising, which retains its East Coast work for Budweiser. Ornelas president Victor Ornelas said duties include television, radio and print. Media remains at A-B. Reebok Names Martinez Marketing Boss BOSTON--Reebok International has tapped Angel Martinez chief marketing officer for its Reebok brand. Martinez had been president and chief executive of Reebok's Rockport unit, which will now be led by acting president Tony Tiberii. Berlin Cameron & Partners and Bartle Bogel Hegarty, both New York, and Heater Advertising, Boston, work on Reebok creative assignments. Media is at Grey Advertising, New York. P&G Shuffles U.S., Overseas Assignments CHICAGO--Procter & Gamble consolidated global creative responsibilities for its Vidal Sassoon hair care line with Leo Burnett, the brand's agency in Asia and Latin America. Euro RSCG Tatham here loses the $31 million U.S. and European account. Separately, P&G moved U.S. creative duties on Crest toothbrushes from Burnett to D'Arcy Masius Benton & Bowles, New York, agency for Crest toothpaste. The packaged-goods company last year spent about $25 million on Crest toothbrushes and $31 million on that brand's toothpaste, per Competitive Media Reporting.

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