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Goodby’s Nike Work Twice Honored by APG
BOSTON–Goodby, Silverstein & Partners’ strategy for the Nike women’s basketball account won a gold medal in the third annual APG-U.S. account planning awards last week. The San Francisco-based agency was lauded for its “A Championship Season” campaign. TBWA Chiat/Day in Venice, Calif., took home the silver award for its “The Front” campaign for The Weather Channel. Goodby and Kirshenbaum Bond & Partners, New York, tied for bronze honors. Kirshenbaum was lauded for its “Uncompromise” campaign for Rockport shoes, while Goodby won bronze for another Nike campaign, “What If ” for Nike skateboarding.
Kraft Seen Naming 3 Promotions Agencies
CHICAGO–Kraft Foods will consolidate general-
market promotions responsibilities at three agencies, according to sources.
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