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Hasbro Interactive Readies Holiday Push
BOSTON–Hasbro Interactive is gearing up for its largest advertising effort yet, a $15 million national television and print effort slated to break this month. The campaign, created by Griffin Bacal in New York, supports more than 20 new interactive games being introduced by the Beverly, Mass., division of Hasbro Inc. in Pawtucket, R.I. Ads for the full line of products will appear in home computing publications such as Family Fun, Time Digital and Yahoo! Internet Life, while product-specific executions will run on daytime television shows, adult cable networks, Wheel of Fortune and Jeopardy! as well as in magazines such as Teen People, All About You and Girls’ Life.
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