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Hasbro Interactive Readies Holiday Push
BOSTON--Hasbro Interactive is gearing up for its largest advertising effort yet, a $15 million national television and print effort slated to break this month. The campaign, created by Griffin Bacal in New York, supports more than 20 new interactive games being introduced by the Beverly, Mass., division of Hasbro Inc. in Pawtucket, R.I. Ads for the full line of products will appear in home computing publications such as Family Fun, Time Digital and Yahoo! Internet Life, while product-specific executions will run on daytime television shows, adult cable networks, Wheel of Fortune and Jeopardy! as well as in magazines such as Teen People, All About You and Girls' Life.
IPG Closes Shandwick Deal
BOSTON--The Interpublic Group of Cos. last week completed its purchase of London-based International Public Relations, the parent company of public relations networks Shandwick and Golin/Harris. The two agencies will continue to be operated as autonomous units, separate from the New York-based holding company's Weber Public Relations Worldwide in Cambridge, Mass. IPG's other holdings include Hill, Holliday, Connors, Cosmopulos and Jack Morton Productions.
Montgomery Resigns; Ziff-Davis Cuts Back
BOSTON--Timothy Montgomery has stepped down as publisher of Boston magazine after 10 months on the job at the 120,000-circulation monthly. No successor has been named. He had previously directed broadcast operations for the Phoenix Media Group in Boston. Magazine spokesperson Jan Saragoni attributed the split to a "professional mismatch," pointing to Montgomery's background in radio. . . . Officials at trade publisher Ziff-Davis in New York have announced that the company will reduce its 3,500 worldwide workforce by 10 percent and close three technology books: Internet Business and Equip, both in San Francisco, and Windows Pro in New York. Staff cutbacks at flagship magazine PC Week in Medford, Mass., online unit ZDNet in Cambridge, Mass., and trade show division Comdex in Needham, Mass., have not yet been determined, a company representative said.
Accounts Roundup
BOSTON--McKay Fried Communications here has added advertising duties for The Butcher Co. in Marlborough, Mass., a 119-year-old company that manufactures and markets sanitary maintenance tools for the industrial and commercial marketplace. Billings were not disclosed. . . . TFA/Leo Burnett Technology Group in Boston has picked up assignments from the following high-tech clients: Axent Systems in Reston, Va.; Stream International in Canton, Mass.; and net.Genesis in Cambridge, Mass. . . . Berenson Isham & Partners in Boston has been hired by WearGuard in Norwell, Mass., to test and implement various marketing programs--including "wrap around" catalog ads and promotions--targeting industries that use standardized uniforms.