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Bates Launches Houston Image Group Blitz
DALLAS–Bates Southwest, Houston, last week kicked off its first initiative for the Houston Image Group with a radio roadblock on 34 Houston-area stations and the unveiling of more than 100 billboards and outdoor signs around the city. The 60-second radio spots and outdoor executions introduced the theme, ‘Houston. Expect the Unexpected.’ Houston Image Group is a recently formed nonprofit organization working to increase business and tourism.
Long John Silver’s Seeks Additional Agency Help
CHICAGO–After shifting its broadcast creative account from Temerlin McClain, Irving, Texas, to Jordan, McGrath, Case & Taylor in New York last month, Long John Silver’s continues to seek creative input from other shops.
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