Hotline

Digital May Consolidate; Compaq Decision DueNEW YORK--Digital Equipment is considering consolidating its advertising at a single agency, said sources last week. Earlier this month, Digital consolidated into a single organization the sales and marketing operations of its personal computer business unit, handled by Young & Rubicam in New York, and its systems business unit, handled by DDB Needham in New York. Bruce Claflin, who headed up the PC unit, was named vice president and general manager for worldwide sales and marketing. 'We anticipate no change as a result of the organizational realignment," said a company representative. The agencies denied any knowledge of a consolidation. Meanwhile, Ammirati Puris Lintas and Bates Worldwide here are expecting to hear this week which one would win Compaq's consolidated ad account. APL handles the business in the U.S.; Bates works with the client overseas.5 Shops to Pitch GrandMet Print MediaNEW YORK--Contenders for Grand Metropolitan PLC's $40-50 million print media buying account are: McCann-Erickson, Young & Rubicam, J. Walter Thompson, Lowe & Partners/SMS and Western International Media, all in New York, according to sources. A company representative would not identify the contenders but said the review does not include its Burger King Corp. unit. The divisions involved are Heublein, Carillon Importers, Paddington Corp. and Pillsbury Co.Staples Narrows the Field of ContendersNEW YORK--Staples last week narrowed the contenders list for its estimated $25 million broadcast buying account to five shops. Agencies believed to be the finalists are incumbent Pro Media in Needham, Mass; and The Botway Group, SFM Media Corp. and Grey Advertising, all in New York, as well as Western International Media, Los Angeles.Deutsch Makes Several Senior HiresNEW YORK--Jean Fitzgerald, who most recently was vice president of corporate brand development at Ameritech, joined Deutsch last week as executive vice president, group director on the LensCrafters account. The shop also hired Tom Cook, a vice president and associate creative director at Mullen, Wenham, Mass., to work on its newly won Bank of America business as senior vice president, group creative director. Dr. Irving Slesar is set to join the shop May 1 in the new position of cultural psychologist in the planning department.DeVito Continues Working on J&JNEW YORK--Frank DeVito, a former Lintas: Americas chief creative officer, has created a television spot for Johnson & Johnson that will air tonight on a program called The Story of Mothers and Daughters on ABC. He and his partner, Betty Fritterman, another former Lintas staffer, created the spot as 'part of a corporate project and should not interfere with brand agency assignments,' said a J&J executive.Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff