Hotline

Arnold Unit Vies for Choice ATLANTA—Arnold Worldwide, pitching through its office in McLean, Va., has landed in the final round of the review for the $35-40 million ad account of Choice Hotels International. Also competing are Avrett, Free & Ginsberg, Bozell Kamstra and Deutsch, all in New York. The client in Silver Spring, Md., had worked with Gray, Kirk/VanSant in Baltimore. Consulting firm Bajkowski & Partners, New York, is overseeing the search. Viant to Eliminate 125 Jobs, Close Dallas OfficeBOSTON—Internet consulting firm Viant Corp. announced that it will eliminate 125 jobs, or 17 percent of its workforce, and close its Dallas office to reduce costs. The Boston firm, which helps companies build and maintain Web sites, expects cost savings of approximately $18 million in 2001 from the restructuring. Texas Instruments Selects FitzGerald for PRBOSTON—FitzGerald Communications, added Texas Instruments to its client roster. The agency will manage the Dallas client's integrated communications program for business and financial media from its Cambridge, Mass., headquarters. Sports Illustrated Honors Lapham's RivesBOSTON—Chip Rives, president of Lapham/Miller, is being honored at Sports Illustrated's Sportsman of the Year celebration in New York on Dec. 14. The event will honor 47 years of Sportsmen and Sportswomen of the Year, including Rives, who took home the prize in 1987 as senior fullback on the Wake Forest football team. Rives, who joined the agency in Andover, Mass., last year from Boston-based sports marketing and representation firm Woolf Associates, was selected because of his sports accomplishments and his Santa's Helper program he founded for needy children in Winston-Salem, N.C. Hotline RoundupBOSTON—Online advertising and marketing infrastructure company Bluestreak, Newport, R.I., announced a co-marketing and referral agreement with Takira, a San Francisco provider of viral marketing technologies. The agreement allows the companies to provide marketers with a broader range of services for the creation, management and measurement of interactive advertising and viral marketing campaigns ... DotClick Corp., Boston, launched an Internet marketing service focused on empowering the entertainment industry to create one-to-one relationships with online music fans ... Digital Goods, Maynard, Mass., formerly SoftLock.com, has reached an agreement in principle to receive $7 million in equity financing from existing investors Ascent Venture Partners, Tudor Funds, Apex Investment Fund, SI Venture Partners and Ritchie Capital Management ... ShareSpan, a provider of outsource wireless messaging services in Stamford, Conn., has partnered with Advertising.com, Baltimore. Advertising.com will provide advertising within messages delivered through ShareSpan's wireless delivery systems ... Boston Media Corp., a Boston-based Internet advertising, media and technology firm, has announced the launch of Shoxygen Sports Network.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff