SIG in Finals for Hewlett-Packard Unit
BOSTON--Strategic Interactive Group, the new media division of Bronner Slosberg Humphrey here, is one of three finalists for an interactive assignment from Hewlett-Packard's Hardcopy Products Group in Boise, Idaho. SIG's Boston and San Francisco offices are involved in the pitch. The other finalists are Agency.com, New York and San Francisco, and US Web/Ikonic, San Francisco. Select Resources International in West Hollywood, Calif., is handling the review. There is no incumbent on the account, which consists mainly of creating Web sites for the client. The budget is $2 million and may increase, the client has said.
Hitchcock Selects KGA
BOSTON--KGA Advertising in Middletown, Conn., has been named agency of record for Riverton, Conn.-based Hitchcock Fine Home Furnishings after a review. There was no incumbent. KGA will create a print campaign that emphasizes Hitchcock's heritage, quality and workmanship, according to KGA president Ken Gronbach. Billings were not disclosed.
McKinlay Undergoes Name Change
BOSTON--McKinlay & Partners has changed its name to Martino & Binzer to reflect the shop's new leadership. Principals David Martino and Gavin Binzer purchased the agency from its founder, Dick McKinlay, two years ago. The shop recently moved from Simsbury, Conn., to a 5,700-square-foot office in nearby Avon.
Merck Puts Conn. Shops on Direct List
NEW YORK--Pharmaceuticals giant Merck in West Point, Pa., has invited Barry Blau & Partners in Wilton, Conn., and Clarion Direct in Greenwich, Conn., to pitch its direct marketing account. The shops will compete with Devon Direct Marketing & Advertising in Berwyn, Pa., and incumbents OgilvyOne and Wunderman Cato Johnson, both in New York, sources said. A decision is expected in July. The budget was not disclosed.
MIMC Names First President
BOSTON--The Massachusetts Interactive Media Council last week elected its first president. Kevin Oakes, president of Asymetrix Learning Systems in Needham, Mass., was voted to lead New England's largest interactive media trade association at its annual meeting.
Duval Draws Attention
BOSTON--The prints and drawings of former ad executive Betsyann Duval are being featured at the Cambridge Art Association's exhibit at University Place Gallery in Boston's Harvard Square. The exhibit will run from July through Sept. 8. Duval enjoyed a successful 25 years on the Boston ad scene, mainly as the owner and chief executive of the former Duval Woglum Brueckner & Partners.
For the Record
Lance Paull is an art director, not a copywriter [Adweek, June 8]