Monster.com Launches Infomercial
BOSTON—Monster.com last Friday launched The Monster Show, a 30-minute program for job-seekers. The infomercial was produced and placed by the Frederiksen Group, Falls Church, Va. The program includes testimonials from job seekers who have found employment through Monster.com, Maynard, Mass. The program will air during December on national cable networks and local network affiliates. Arnold Worldwide, Boston, handles Monster.com's domestic media advertising.
Holland Mark Wins Direct Project for Comverse
BOSTON—Comverse Network Systems has selected idstudios, the interactive and direct marketing division of Holland Mark Advertising, to develop a marketing plan for its upcoming Comverse Americas User Forum in La Jolla, Calif. Work from idstudios, Boston, will include direct mail, Web site development, an e-mail campaign, logo design, and brochures and stationary.
Havas Acquires Abernathy MacGregor
BOSTON—Havas Advertising has acquired the Abernathy MacGregor Group, an agency specializing in financial communications and marketing. Terms were not disclosed. The 65-employee agency, with headquarters in New York and an office in Los Angeles, will operate as a unit of Havas' Diversified Agencies Group — more than 50 shops focused on public relations, marketing services, advertising and design. Management will report to Patrick Lemarchand, Diversified's North America chairman and CEO. AMG lists Ask Jeeves, Bank of New York, First Union, Mattel, Polo Ralph Lauren, Showtime, Verizon and Volvo as clients. For Havas, the French company whose ad brands include Arnold Worldwide, Boston, and Euro RSCG Worldwide, New York, the acquisition builds expertise in the growing financial communications market and expands operations in North America.
Digitas Names Adamczyk SVP, Corp. Development
BOSTON—Digitas has hired Mark Adamczyk as senior vice president, corporate development, a new position. He will be responsible for leading activities such as mergers and acquisitions, partnerships and alliances, clientele development and strategy formulation. Adamczyk joins the Boston agency from Armstrong World Industries, where he headed corporate strategy, mergers and acquisitions and the firm's online businesses. He was also a management consultant with McKinsey & Co.
Conferon Acquires Cramer Event Management
BOSTON—Meeting planning firm Conferon has acquired Cramer Event Management for an undisclosed amount. The move provides Conferon with access to Cramer's Web registration technology and gives the Twinsburg, Ohio-based company a New England presence. Conferon's 36-person Northeast regional office, which counts clients such as Lotus Development Corp., Sybase and Fast Company, will continue to operate from its established location in Cramer Productions' corporate offices in Boston. Cynthia Hornketh of Cramer Event Management will lead the team as director, Northeast region.