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A Ogilvy, Feinstein Deal Is Done
BOSTON--As expected, Ogilvy Public Relations Worldwide has acquired Feinstein Kean Partners. The deal was first reported in Adweek [Nov. 8]. Sources said New York-based Ogilvy paid between $8-10 million; terms weren't disclosed. Ogilvy renamed the firm Feinstein Kean
Healthcare and will operate the shop as a wholly owned
subsidiary. The Cambridge, Mass.-based PR firm, which specializes in biotechnology companies, has 75 employees and more than $9 million in revenues.
A Hill Joins Rockport Review
BOSTON--Hill, Holliday, Connors, Cosmopulos, which worked for Reebok nearly a decade ago, has surfaced
in the review for Rockport's ad account, which is worth about $7 million. Pitching the Reebok unit along with Boston-based Hill, Holliday are Roche Macauley & Partners, Toronto, and DiNoto Lee, New York, sources said. A client official said a list of shops had not been finalized. Both Hill, Holliday and Roche Macauley are units of the Interpublic Group of Cos.
A Hall Returns to TFA
BOSTON--Steve Hall has left BBL Advertising a month after joining the Acton, Mass., agency, and returned to the TFA/Leo Burnett Technology Group's Boston office, where he previously oversaw New England media buying for Starcom Media Services, a division of Chicago-based Leo Burnett. TFA will continue to partner with Starcom for various clients, but Hall has technically rejoined TFA as its first designated media director.
A Inc.com Taps Starcom
BOSTON--Inc.com, the online affiliate of Inc. magazine, has tapped Leo Burnett's Starcom Media Services to handle its launch campaign. Ads crafted by Allen & Gerritsen, Watertown, Mass., will break in January, mainly in the trade and business press. Interactive and outdoor executions are also in the mix. A&G was selected last month
following a review of undisclosed shops. [Adweek, Oct. 25]. Spending is believed to be in the low-seven-figure range. Boston-based Hill, Holliday, Connors, Cosmopulos' interactive unit designed the site and provided logo design and brand strategy, an agency representative said.
A Cipolla Bolts Pamet for Worth.com
BOSTON--Vin Cipolla has left Pamet River Partners, the 25-person marketing firm he founded in 1993. Cipolla, who had been president and chief executive of Boston-based Pamet River, becomes CEO for Worth.com, New York, a unit of Worth Media, publisher of Worth magazine. The site is launching early next year. Longtime Cipolla lieutenant Steve Cousineau, general manager of Pamet River, takes over for Cipolla, who will not be replaced, said a Pamet official. Pamet River claims telecommunications firms MCI and Quest and publishing house Grolier among its clients. Pamet River was formed as a direct marketing agency but in recent years has moved more toward specialized services, such as strategic consulting and customer management.
A For the Record
SmarterKids.com is handled by Mullen [Adweek, Nov. 8].