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Shoney's Restaurants Narrows List to 4 ATLANTA--Finalists for Shoney's Restaurants' $15 million account are incumbent Bernstein-Rein, Kansas City, Mo.; Long Haymes Carr, Winston-Salem, N.C.; McKinney & Silver, Raleigh, N.C.; and Partners & Shevack, New York. Final presentations are set for Dec. 3 at the company's Nashville headquarters. FCB Adds Taco Bell, May Give Up Flagstar LOS ANGELES--Taco Bell named Chicago-based TN Media to handle its $200 million national and local media buying account, previously at Bozell in Costa Mesa, Calif. Additionally, Foote, Cone & Belding here was assigned the estimated $70 million field marketing account the for Irvine, Calif.-based client. The assignments were expected [Adweek, Nov. 3]. FCB is expected to give up part or all of its Flagstar Corp. accounts--including creative and media work for El Pollo Loco and Coco's restaurants, and media duties for the Carrows chain, with total billings estimated at $30 million. Alamo Rent-A-Car Considers 4 Finalists CHICAGO--Alamo Rent-A-Car in Fort Lauderdale, Fla., is considering four finalists for its estimated $20 million account, according to sources. They are: Bernstein-Rein, Kansas City, Mo.; McCann-Erickson, Atlanta; and New York shops Foote, Cone & Belding and Lowe & Partners/SMS. Incumbent Hal Riney & Partners, San Francisco, resigned the account. Bozell Worldwide Reduces Chrysler Staffing DETROIT--Bozell Worldwide eliminated several dozen positions nationwide late last week as part of a restructuring of operations servicing its largest client, Chrysler Corp., said agency representative Eileen Wunderlich. Roughly 30 people--half in the agency's Southfield, Mich., office, the rest from its 25 field offices across the country--were let go, according to sources. Chrysler has been consolidating its dealer network, and most of the agency's layoffs eliminate redundant positions, she said. Wyse Advertising Assigned Signature Media CHICAGO--Signature Brands, Twinsburg, Ohio, assigned the estimated $12 million media planning and buying account for its consumer products, including Mr. Coffee, to Wyse Advertising, Cleveland. Meldrum & Fewsmith Communications, Cleveland, continues to handle creative duties. W. Pendleton Tudor Retires From Adweek LOS ANGELES--W. Pendleton Tudor, chairman of the executive committee of Adweek Magazines, retired last week, nearly 20 years after co-founding Adweek. Tudor, Jack Thomas and Ken Fadner founded the company in 1978 by acquiring three regional magazines that covered the ad business: Anny, Sam and Mac. These were combined and rechristened Adweek.

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