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Four Picked for Pearle Finals
DALLAS–Four shops last week were named finalists in the review for Pearle Vision Centers’ $25 million advertising account. Philip Alexander, vice president of marketing at Pearle here, said the agencies advancing to final presentations were McCann-Erickson and Publicis/Bloom, both New York, W.B. Doner & Co., Southfield, Mich., and Ogilvy & Mather, Chicago. Presentations are scheduled for mid-May, with a decision expected in June.
Snapple Breaks New Spots
CHICAGO–Snapple Beverage Corp. today breaks new television spots for its full line of products.
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