Hotline

Presbyterian Healthcare Selects Dieste





DALLAS–Presbyterian Healthcare System here has chosen Dallas agency Dieste & Partners as its Hispanic agency of record. Billings were undisclosed, as were the names of other area shops under consideration. Elaine Gwaltney, communications and marketing director at Presbyterian, said the rapid growth of the Hispanic community in North and East Texas prompted the not-for-profit healthcare provider’s search for a Hispanic marketing partner. PHS consists of four member and four affiliate hospitals, four Senior Medical Centers, 15 PrimaCare complexes, Careflite emergency services, Family Medical Centers and a retirement community.





Anderson Opens Production Division





DALLAS–Anderson Advertising, San Antonio, has created Anderson RPM, an independent division that provides turnkey production services in graphics, audio-visual, print and promotional development.