Hotline

- Martin Makes Final Round for MangoSoft BOSTON--MangoSoft Corp. has narrowed the field of contenders competing for its $20-25 million ad account to three. The Westborough, Mass., software company will see final presentations from The Martin Agency, Richmond, Va.; Mullen, Wenham, Mass.; and Temerlin McClain,Dallas, according to Pile and Co., the Boston-based search consultant conducting the review. Cut from consideration were New York-based Doremus, Gotham and Grey Advertising. - 20th Century Fox to Close Southeast Office ATLANTA--The Southeast publicity and promotions division of 20th Century Fox will close by July. The Atlanta-based unit is the last of the Hollywood movie studios' field offices to close in the region. The estimated $9-12 million account is expected to be placed at one of this city's advertising or public relations companies. - TFA/Burnett Tops Donino, White for Reliacast BOSTON--TFA/Leo Burnett Technology Group topped Donino, White & Partners here for the advertising account of Reliacast, an Internet software specialist. The Boston agency's assignment includes on- and offline brand advertising, collateral materials and Web site design. The Herndon, Va., company's ad spending will be in the low seven figures. - Arnold Launches National Ads for OneMain.com ATLANTA--OneMain.com has launched its first national advertising campaign. The Internet service provider caters to customers and businesses in smaller metropolitan markets and rural communities. The campaign was created by Arnold Communications in McLean,Va., for the Reston, Va., company. - Archer/Malmo Gains Colgate-Palmolive Work ATLANTA--Colgate-Palmolive has assigned advertising and public relations accounts to Archer/Malmo. The Memphis, Tenn., agency has picked up the Murphy Oil Soap's Web site business from the client's interactive division. It will also provide public relations support for Palmolive dishwashing detergent. Billings were estimated at less than $1 million. - SA&A Direct Breaks Ground With Home Builder ATLANTA--SA&A Direct, a division of Smith Advertising & Associates, will help position DG Enterprises as one of the leading land and custom home developers in the Southeast. The unit of the Fayetteville, N.C., agency will develop a business plan for the Walterboro, S.C., client, along with a corporate logo, Web site and marketing campaign. Billings are estimated at $250,000. - 'The List' Returns to Its Creator in Atlanta ATLANTA--Morgan Shorey has regained equity control of The List and resumed an active role managing the company's content and customer service. Shorey sold her interests in the new business leads firm last fall to MarketingCentral.com, in a transaction that included cash and stock. Shorey is seeking a partner to become president and chief executive at the Atlanta company.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff