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TACO BELL HISPANIC ACCOUNT MOVES TO ORNELAS
DALLAS-Ornelas & Associates here has picked up Hispanic advertising duties for Taco Bell, just days after the account was resigned by Valdƒs Zacky Associates, Los Angeles. A Taco Bell official declined to confirm the move. Ornelas & Associates president Victor Ornelas did not return calls last week. Sources said the agency’s first responsibility will be developing creative work for the California market. A larger umbrella campaign may follow. Billings were estimated by sources at $2 million.
AMERICA WEST TO TRIM AGENCY LIST
LOS ANGELES-America West Airlines, Phoenix, is expected this week to announce the agencies that will compete for its $20 million account.
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