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Wyndham Does Handsprings for Guests
CHICAGO–Showing that employees literally bend over backwards for their guests, Wyndham Hotels and Resorts breaks a $5-7 million campaign this week playing up its five-year alliance with Cirque du Soleil. Television and print advertising, developed by The Richards Group in Dallas, continues the familiar “The right way, the Wyndham way” tagline, but now features hotel employees performing heroic and acrobatic deeds. TV commercials will air on 12 cable networks, including Lifetime, ESPN and the Discovery Channel, and print will appear in The Wall Street Journal and USA Today.
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