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America West Flies With 4 Finalists
LOS ANGELES–America West Airlines has narrowed its agency review to four finalists, according to DeWitt Helm of the consultancy Achenbaum Bogda Associates in New York. They are: The Richards Group, Dallas; Campbell Mithun Esty, Minneapolis; Hal Riney & Partners, San Francisco; and J. Walter Thompson West, San Francisco. The Phoenix-based airline is expected to make a decision by the end of November.
Daewoo Selects Leap Brand Strategy
CHICAGO–Daewoo Motor America said it has selected a “national brand platform and strategy” presented by The Leap Partnership here that will be used in all four regions.
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