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Burnett Poised for Toys R Us
CHICAGO–Leo Burnett was reported to be in final negotiations late last week with Toys R Us, Paramus, N.J., for its $50-75 million account, sources said. Burnett pitched the consolidated account with its Starcom Media Services unit. The agency referred calls to the client. Officials there could not be reached. Other contenders in the creative review were Deutsch in New York and Doner in Southfield, Mich. The media account was chased by The Media Edge and Western Initiative Media, both New York.