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“Sunkist Growers Sows Review
LOS ANGELES-Sunkist Growers here has invited 15 agencies to submit proposals for its ad business, according to a source familiar with the situation. Foote, Cone
& Belding, Los Angeles, has handled the cooperative since 1907. Sunkist Growers’ media spending totaled $6 million in 1998, per Competitive Media Reporting. FCB declined to comment. Executives at the Sherman Oaks, Calif.-based company could not be reached.
“PlanetOutdoors.com Searches for an Agency
LOS ANGELES-PlanetOutdoors.com, a startup Web site specializing in outdoor recreation equipment and apparel, has launched a nationwide search for its first ad agency.
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