BEN HOGAN SELECTS HILL, HOLLIDAY
BOSTON-Spalding Sports Worldwide, Chicopee, Mass., has tapped Hill, Holliday, Connors, Cosmopulos to handle advertising for its Ben Hogan brand of golf equipment, said marketing director Rick Watson. The Boston shop is also agency of record for Spalding's Top-Flite brand. Greenberg Seronick O'Leary & Partners in Boston handles advertising for Etonic, Spalding's other golf-related brand. Separately, Susanne Connors has been advanced to account supervisor on Top-Flite. In announcing the promotion, senior vice president Fred Criniti noted that Connors has done a "killer job" managing the Top-Flite golf ball business for the past two years. She is the daughter of Hill, Holliday chairman Jack Connors.
LIBERTY BANK SELECTS BALDWIN & STONE
BOSTON-Baldwin & Stone in Cambridge, Mass., last week landed Liberty Bank's $1 million ad account after a review, according to an official at Pile and Co. in Boston, the review consultant conducting the review. Just before the final round, Duffy & Shanley in Providence, R.I., replaced crosstown rival Leonard/Monahan as one of three finalists along with Wallwork Curry in Boston. Leonard's withdrawal followed the resignations of three top executives, including creative director Kara Goodrich.
PLATINUM TAPS FREEMAN FOR MEDIA ASSIGNMENT
BOSTON-Platinum Technology in Oakbrook Terrace, Ill., has tapped Freeman Associates in Newton, Mass., for its media buying and planning assignment. Billings were not disclosed. The client spent $3.5 million on media in 1997, according to Competitive Media Reporting.
PROMOTING THE PLANET
BOSTON-Promosis, a Marblehead, Mass., promotion marketing firm, has launched an online travel promotion for Planet Direct in Andover, Mass. The sweepstakes, aimed at developing new members for the personal online service, is called "Around the Planet in 80 Days." It offers members the chance to win trips or a new car, and will run through next month.
GLOBE TO PUBLISH HEALTHCARE MONTHLY
BOSTON-Globe Specialty Products, a division of The Boston Globe, will publish a monthly magazine targeting healthcare professionals called On Call. The 24-page, full-color publication will debut March 26 and be distributed through direct mail and with selected home-delivery subscriptions to nurses, nurse practitioners, physical therapists and other health professionals. Initial circulation is estimated at 80,000. Ad content will consist of ads from previous issues of The Globe at no extra charge to advertisers as well as paid ads from non-Globe advertisers. According to a statement from the daily newspaper, the magazine is intended as a value-added service to current advertisers of The Globe and a less costly alternative for smaller, regional healthcare organizations seeking professional help. GSP also publishes Homes Magazine, which began publishing in September 1994 and is circulated in more than 100 suburbs.