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“Arnold Scores at Kelly Awards
BOSTON-Arnold Communications and Volkswagen of America won four of the five awards and the $100,000 cash prize for general excellence at last week’s 18th annual Kelly Awards, hosted by the Magazine Publishers of America in New York. The Boston-based agency was honored for ads introducing the New Beetle.
“Ocean Spray, Arnold to Change Direction
BOSTON-Arnold Communications is seeking to “regain momentum” for embattled Ocean Spray Cranberries in Lakeville, Mass. In response to a report that the client was considering a review of its $35 million ad account [Adweek, May 3], handled by the Boston-based shop for the past three years, Arnold chief marketing officer Fran Kelly last week said: “Every indication we’ve gotten is that there will be no review .
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