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RICHARDS MAKES AMERICA WEST'S SEMIFINALS
DALLAS-America West Airlines, Phoenix, last week chose six semifinalists for its $20 million advertising account. Sources identified five of the six contenders as The Richards Group, Dallas; Grey Advertising, Los Angeles; and San Francisco shops Hal Riney & Partners, J. Walter Thompson and Goldberg Moser O'Neill. The client declined to confirm contenders. The list will be trimmed to three finalists, with a decision expected by Thanksgiving.
GSD&M IS AMONG KAISER PERMANENTE INVITEES
SAN FRANCISCO-Kaiser Permanente is preparing a list of 10 agencies to vie for a new estimated $30 million national branding assignment. Agencies that have received an initial questionnaire, sources said, include GSD&M, Austin, Texas; Kovel Kresser & Partners, Santa Monica, Calif.; and Angotti, Thomas, Hedge in New York. Other recipients had not surfaced last week. Kovel Kresser is currently responsible for Kaiser advertising in California and other Western states. This is the Oakland, Calif.-based healthcare company's first effort to execute a cohesive image campaign. The client plans to have agencies make their presentations in mid-December.
CHURCHS UNLEASHES 'PABLO' THROUGH LEVENSON
DALLAS-Atlanta-based Churchs Chicken will launch a $3 million campaign next month from Levenson & Hill, Dallas, for its new "Party Pack" to-go container. Promotional TV spots featuring stand-up comic Pablo Francisco fit Churchs' push to get its chicken to consumers in as many creative ways as possible, be it through convenience stores, fast-food outlets, co-branding or standard takeout, according to the chain. The promotion runs from November through Christmas and will promote fried chicken meals as well as spicy wings. The ads will air in 40 markets on spot TV and on cable in some areas. Churchs' annual advertising budget is $12 million.
MAKOS OPENS NEW FACILITY IN AUSTIN
DALLAS-Makos opened its 2,000-square-foot office in the downtown business district of Austin, Texas, last week. The $3 million agency, focusing on advertising and strategic marketing, was founded in 1995. The new office is at 621 E. Sixth St., Suite 200.
JAFFE APPOINTED EXECUTIVE DIRECTOR OF CLIOS
NEW YORK-Andrew Jaffe has been appointed executive director of the Clio Awards, said Mark Dacey, president of Adweek Magazines and senior vice president of BPI Communications. Jaffe returns to BPI after leaving the company earlier this year to serve as president and managing partner of ConEx Management's New York area office and executive director of d:tech. As executive director of the Clios, Jaffe will supervise a staff of eight and be responsible for the growth of the brand globally. The Clio Awards is a unit of BPI's Media Group.