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Sherwood Tapped as DMB&B Head LOS ANGELES--D'Arcy Masius Benton & Bowles has named Patrick Sherwood, formerly managing director of the agency's Detroit office, president of both the Los Angeles and Detroit offices. The move coincided with Lance Smith being named president of D'Arcy's St. Louis, Toronto, Montreal and New York offices. Sherwood remains based in Detroit and Smith, formerly president, multinational clients at Ammirati Puris Lintas Worldwide, is based in New York. D'Arcy L.A. managing director Diane Krouse reports to Sherwood. The St. Louis, Montreal, Toronto and New York offices share clients such as Procter & Gamble, Coke and Mars. The change in administrative reporting structure is part of an agencywide effort to share resources among offices that have common clients. D'Arcy Los Angeles handles advertising for the GM Buypower e-commerce site, while the Detroit office handles the automaker's vehicle advertising. The appointments follow a reorganization of D'Arcy's entire transatlantic network [Adweek, June 14 ]. Whittman-Hart Buys Four Points Digital CHICAGO--Information technology company Whittman-Hart seeks to strengthen its digital marketing expertise with the acquisition of Four Points Digital, an independent interactive marketing agency. Terms of the agreement between the two Chicago-based shops were not disclosed. Four Points' clients include 3Com, Allstate Ameritech, Hyatt Hotels and Encyclopaedia Britannica. Starcom Buys for Inc. Online BOSTON--Inc.com, the online affiliate of Inc. magazine, has tapped Leo Burnett's Starcom Media Services to handle its launch campaign. Ads crafted by Allen & Gerritsen, Watertown, Mass., will break in January, mainly in the trade and business press. Interactive and outdoor executions are also in the mix. Spending is believed to be in the low-seven-figure range. Mellon Splits With Bozell Kamstra CHICAGO--Mellon Financial Corp. and Bozell Kamstra have severed a 10-year marketing relationship. A global financial-services company headquartered in Pittsburgh, Pa., Mellon spent $10.9 million on its advertising in 1998. Mellon representative Ron Gruendl said the contract with the Pittsburgh ad agency continues through February 2000 and that it was premature to speculate what the company would do for its future advertising. "We're evaluating our options," he said. Euro RSCG Tatham Wins TRE Semme CHICAGO--Alberto-Culver Company named Euro RSCG Tatham as creative agency for its TRESemme hair-care brand and a number of its specialty brands. The win, which includes Static Guard, Mrs. Dash salt alternatives and FDS feminine deodorant, brings an estimated $25-30 million in billings to the Chicago shop. Tatham had been in the beauty business with Procter & Gamble until the client dropped the agency in a global revamp. Advertising duties on the Melrose Park-based Alberto business had been handled by Lois/EJL, Chicago, whose parent company recently filed for Chapter 11 bankruptcy protection in New York.

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