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Suissa Miller Picks Up Packard Bell
LOS ANGELES–Personal computer maker Packard Bell NEC is in final contract negotiations to hire Suissa Miller, Los Angeles, as its agency, following a review of undisclosed West Coast shops, a company executive confirmed last week. M&C Saatchi, New York, previously handled the business, but the account has been inactive for about a year. Suissa Miller will develop one or more campaigns for Packard Bell’s consumer products in the second half of the year, said Mal Ransom, senior vice president of marketing for consumer products at the Sacramento, Calif.-based

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