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One Club Names WinnersNEW YORK--The One Club for Art & Copy recognized the year's best creative advertising last week at its annual One Show awards ceremony here. Gold Pencil winners included Mullen, Wenham, Mass., for Swiss Army Brands; Clarke Goward, Boston, for InterNutria; Wieden & Kennedy, Portland, Ore., for Nike and Miller Brewing Co.; and Fallon McElligott, Minneapolis, for Time magazine. Work for FoxSports.com by Cliff Freeman and Partners, New York, was named best of show. Bose Adds to In-House StaffBOSTON--Audio components firm Bose Corp., Framingham, Mass., has hired Kirtland Snyder and Catharine Quinn as creative directors. They will helm direct response advertising and business-to-business efforts, respectively. In addition, Don Lutkus has been promoted to creative director for Web initiatives. Mark Rutherford, the company's director of marketing, said the appointments do not indicate dissatisfaction with Wickersham Hunt Schwanter, the Boston-based unit of Arnold Communications that works as Bose's lead outside agency resource. There is no plan to cut back Wickersham's assignments or move them in-house, Rutherford said. Bose spent $85 million on ads last year, per Competitive Media Reporting. Although it is unclear how much is spent through Wickersham, Bose is believed to be the shop's largest single account. Friendly Debuts Ads From New ShopBOSTON--Friendly Ice Cream in Wilbraham, Mass., has launched a television blitz promoting its new Cyclone soft-serve dessert. A pair of 30-second spots were fashioned by Berry-Brown, the Dallas agency that last month picked up creative duties for the estimated $15 million account. The commercials will air in the 16 East Coast markets where Friendly does business. W.F.O.R., Richmond, Va., handles media chores. Onward and UpwardBOSTON--Arnold Communications here has promoted Jeff Flemings to vice president, director of integrated marketing strategy, a new position. Flemings is one of the founders of Arnold's consumer insight group and a former associate director. In his new position, he will work with all of Arnold's divisions while helping with new business efforts . . . Principal Dave Kaupp has left Kaupp-Fortƒ. The Boston shop has named Bob Croston executive vice president. Denise Fortƒ becomes the majority stake holder, while Croston receives an undisclosed amount of equity. Croston is a ten-year veteran of McCann-Erickson in New York, where he most recently served as management supervisor on the General Motors account. Fortƒ said the agency's name may change in the future. For the RecordKen Kaess, chairman of the worldwide operating committee at DDB Worldwide Communications Group, was incorrectly identified as Jim Mullen in a photo in the "National News" section [Adweek, May 3].

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