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Northern Light Ignites Search
BOSTON–Northern Light Technology, Cambridge, Mass., is evaluating a half-dozen agencies for its $10-15 million ad account, said Skip Pile, president of Pile and Co., the Boston consulting firm guiding the search. In the hunt are Mullen, Wenham, Mass.; CGN Marketing & Communications and Ingalls, both Boston; and Ogilvy & Mather, Gotham and Jordan McGrath Case & Partners/Euro RSCG, all New York. There is no incumbent. A cut to finalists will be made in the next few weeks, with a final decision expected in May, Pile said.