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Pagano To Land Wall Covering
BOSTON--Pagano Schenck & Kay here is expected to win the ad account of the Wall Covering Council, a newly formed industry association designed to promote consumers' awareness of alternatives to paint, sources said. Billings are estimated at $3 million. Agency principal Woody Kay declined comment. Executives at Achenbaum Bogda Associates, the New York consulting firm hired to conduct the agency search, referred questions to the client, which could not be reached.
Stride Rite Looks Around
BOSTON--The Stride Rite Corp. in Lexington, Mass., has begun exploratory conversations with agencies outside its roster, according to sources. A client representative has contacted shops, asking for creative reels, sources said. Company president Robert Siegel did not return calls by press time. His assistant said a review was not currently under way. It was unclear whether a search would include creative and media chores or a corporate branding assignment, a scenario suggested by a source close to Siegel. Stride Rite spent about $5-6 million on advertising last year, according to Competitive Media Reporting. That figure includes the Stride Rite children's brand, handled by Toth Advertising & Design in Concord, Mass., and PGR Media in Providence, R.I., as well as Keds, handled by Foote Cone & Belding in San Francisco.
Chemistry Test: Arnold, Divx to Meet
BOSTON--Arnold Communications is scheduled to meet early this week with Circuit City executives for a "chemistry check" and to finalize the terms of a contract. The Boston-based shop was given the assignment to launch Digital Video Express, or Divx, following a review two weeks ago. Divx is a new technology being developed by Circuit City and backed by a variety of sources, including several Hollywood movie studios. Billings are estimated at $50 million.
Publicis Breaks First Ads for SNET
NEW YORK--Publicis/Bloom's first work for Southern New England Telecommunication touts the telephone company's recent No. 1 ranking in a poll by J.D. Power & Associates, a conductor of consumer satisfaction studies. The 30-second television spot, titled "Celebration," depicts SNET employees at a call center. When a voiceover announces the company has won the J.D. Power award, the center morphs into a nightclub, complete with a mirrored ball and disco music. The spot will be supported with print and radio ads. In May, Publicis/Bloom in New York won creative chores on the $20 million account, previously split among five shops. Media Inc., also in New York, handles media duties.
In Memory of Harry Wheeler
BOSTON--A memorial fund has been established at Temple Sinai in Brookline, Mass., in honor of Harry Wheeler, the former president of the New England Broadcasting Association who died earlier this year.