Hotelier Calls Third Review in 3 Years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Prime Hospitality is hunting for its third agency in three years to handle the advertising of the AmeriSuites and Wellesley Inns & Suites hotel chains, the client said. Sources estimated the account to be worth $7-10 million.

The Fairfield, N.J., client dismissed hospitality specialist MMG Worldwide in Kansas City, Mo., this year, and last October parted with Yesawich Pepperdine Brown & Russell of Orlando, Fla., said client vp of marketing Jim Gard.

Prime Hospitality is now reviewing credentials from 18 New York shops, though Gard said the door is open to further submissions, and the company might expand its search to include agencies in other regions.

Prime





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in