Hotel Chain Enlists Trion | Adweek Hotel Chain Enlists Trion | Adweek
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Hotel Chain Enlists Trion

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BOSTON Trion Communica-
tions has been tapped for advertising and public relations duties by Jiten Hotel Management.

"Trion impressed us with the quality of their creative work, especially in the hospitality arena. We look forward to working with them to promote the Wayfarer Inn and other Jiten properties," said Beth Gleim, vice president at Jiten.

The Providence, R.I.-shop won the business without a review. Billings were undisclosed.

Jiten Hotel Management is a chain of a dozen hotels located through out Eastern Massachusetts and Southern New Hampshire, including the Wayfarer Inn & Resort of Bedford, N.H.

"The win enables us to expand our client base in the hospitality and real estate categories," said Jennifer Toone, director of client services at Trion.

Trion has already begun public relations efforts; the scope of the work will also include print, direct mail and Web site development.

In addition to Jiten, Trion also works with the Four Points Sheraton in Norwood, Mass.; Aberdeen Woods and Conference Center, Peachtree City, Ga.; and Stone Harbour Condominiums in Bristol, R.I.