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Can candy start a car? In Griffin Bacal’s two new TV spots for candy maker Just Born, its confections become an engine.
The 15- and 30-second spots for the Bethlehem, Pa.-based client’s Winner’s Choice Instant Win Game promotion with NASCAR start with a pair of hands adding wheels to a box of Just Born’s Hot Tamales candies.
The box then turns into the Hot Tamales Busch Series race car. “Think a box of Hot Tamales goes fast?” asks the voiceover.

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