Hot Seats for Sale

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Putting Fannies in the Tenn. Oilers Stadium
ATLANTA–Gish, Sherwood & Friends broke the first ad last week in a three-spot television campaign aimed at selling the remaining permanent seat licenses for next year’s games of the Tennessee Oilers of the National Football League.
The Nashville, Tenn.-based agency has a media budget of nearly $2 million in the coming months. Its mission is to help sell the outstanding permanent seat licenses for the Oilers’ new stadium, which will open in Nashville for the 1999 NFL season.
The prime audience of the advertising campaign is adults 25-54, as well as corporate buyers.
“We have just over 80 percent sold out,” said agency president Jeff Lipscomb.






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